How to write attention-grabbing content without the clickbaity bullshit
As marketers and writers, we spend a shit ton of time writing and putting together content. But how can you get people to read it?
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WELCOME TO THE BLOG
Here you'll find a collection of blogs about a wide range of content marketing topics including SEO, copywriting, websites, email, lead nurture, and branding. Be the first to hear when I upload new insights by subscribing to the newsletter (will open a new window).
Alice Rowan
- Oct 21, 2022
- 2 min
5 ways web design and branding choices can impact accessibility
Brand colours, font choices, and how you write your website copy all impact accessibility. Here are 5 ways to be more inclusive.
Alice Rowan
- Oct 7, 2022
- 3 min
What the fuck is cornerstone content? And why does it matter?
Following Google's Helpful Content Update, in-depth content has never been more important. So how does cornerstone content come into this?
Alice Rowan
- Sep 6, 2022
- 4 min
Reduce, reuse, repurpose: how the helpful content update can actually make your life easier
What do topic clusters and repurposing content have to do with Google's 2022 Helpful Content Update? Here's a quick guide.
Alice Rowan
- Aug 26, 2022
- 5 min
Google’s August 2022 update, helpful content, and what the fuck it all means - part 1
Google's Helpful Content Update rolled out on 25th August 2022. Here's 5 ways to improve your content in line with Google's recommendations.
Alice Rowan
- Jul 5, 2022
- 6 min
Do I need a website copywriter? And how much will it cost?
So you're updating your website and need to write some copy. Should you hire a freelance copywriter? And how much will it cost?
Alice Rowan
- Apr 25, 2022
- 6 min
Blogging for beginners: what should I write about?
Doesn't matter how often you're told your should blog. How are you supposed to know what to write about? Here's a simple process to come up
Alice Rowan
- Apr 11, 2022
- 4 min
Intro to blog writing: formatting content to keep readers interested
In this new series, I’ll be taking you through the essentials of what it takes to write a good blog. But first, let’s talk about formatting.
Alice Rowan
- Mar 29, 2022
- 4 min
Beginner’s guide to SEO content: keyword research intro, tools, and tips
Keyword research. What is it? How it it done? What is it used for? And why are you asking so many questions? It will all make sense soon.
Alice Rowan
- Mar 15, 2022
- 3 min
Beginner's guide to SEO content: meta descriptions and behind the scenes
This series is all about SEO content and this time I'm looking at meta descriptions, meta titles, and alt text.
Alice Rowan
- Mar 3, 2022
- 4 min
Beginner’s guide to SEO content: topic clusters
In this series, I’ll be creating a beginner’s guide to SEO content writing. This time the focus is topic clusters and keyword research.
Alice Rowan
- Feb 24, 2022
- 3 min
Beginner’s guide to SEO content: heading types and structuring content
In this series, I’ll be creating a beginner’s guide to SEO content writing. We start with H tags, heading types, and structuring content.
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